About Westwater Financial, Inc.
Westwater Financial’s mission is to provide access to capital, as well as financial education, coaching, and technical assistance for Native Americans and Alaska Natives residing in Westwater’s service area of Sonoma, Mendocino, and Lake Counties in California. This mission is based on the firm belief that by addressing the financial and credit needs of a traditionally underserved segment of our Indian community it will provide opportunities to stimulate economic development, promote self-sufficiency and self-determination, and will result in an enhanced quality of life for our community.
Westwater was created as an independent Native CDFI (Community Development Financial Institution) in 2012 by our sponsor, the Dry Creek Rancheria Band of Pomo Indians. The Tribe spent three years in planning and development to create Westwater and was incorporated as a non-profit entity under the State of California in May 2012. The organization has an independent Board of Directors, its own Executive Director, and received 501(c) 3 status under the IRS also in the fall of 2012.
We offer microenterprise loans, small business loans, and consumer and credit builder loans to our Target Market of American Indians/Alaska Natives (AIAN) living in Sonoma and Mendocino Counties in Northern California. To complement the loan products, Westwater also offers financial literacy training, business plan training, credit coaching, and one-on-one technical assistance to clients.
Economic Distress in the Target Market
Both Sonoma and Mendocino counties are rich in resources. They both sit on the California coast, approximately 75 miles north of San Francisco. Both counties lie within California’s Wine Country and boast a host of wineries. While the area is resource-rich, the benefits of these resources are not distributed evenly among the population. The disparities between Native people and the general population are striking. The AIAN population has experienced much deeper levels of economic distress than the population as a whole and it is with great disparity.
Lack of Access to Credit, Capital and Financial Services
In the last several years, accessing the necessary credit to strengthen and grow business has become extremely challenging for the state’s entrepreneurs and small business owners. Low-income populations in California are at a disadvantage in accessing traditional banking products and services from the start. Lack of cash flow, insufficient collateral and weak credit histories have long prevented many of our clients from being able to access business and consumer loans through traditional lending institutions. Recent changes in the banking industry and small business lending environment in the state and the three service counties has made it almost impossible for low-income and the AIAN population to obtain reasonably priced and appropriate capital for their businesses and consumer needs. The banking industry has tightened up considerably due to the nation-wide financial crises starting with the recession of 2008. As a result, there has been a significant decline in the level of small business lending in California. Bank underwriting requirements have stiffened considerably with higher standards for collateral, down-payment and a desire for blemish-free credit scores. This has essentially made commercial and consumer loans for our clients impossible to access.
Sonoma, Mendocino, and Lake Counties have not escaped this radical shift in the banking industry. In Sonoma County, many of our community banks have closed down or been taken over by larger, national banks that must adhere to national standards and are inflexible in their underwriting. Community Reinvestment Act data in the county shows the inability of our clients to access this capital. The overwhelming majority of our clients are low-income.
Small business ownership is a proven solution to achieving economic independence. As bank credit has tightened considerably over the last several years, entrepreneurs of all income levels have struggled to access financing for start-up and developing businesses. But no segment is more underserved in California than the AIAN population, which still experiences extremely high levels of economic distress.
A 2011 Dry Creek Band of Pomo survey indicated Tribal members are hungry for the opportunity to move towards economic independence by starting or growing their own business. And they need capital to do it. Our clients are equally willing and eager to receive the necessary training to make accessing capital possible. In a 2011 survey, almost 200 respondents (57%) indicated they are interested in receiving financial literacy training, small business training and/or credit counseling. Over 40% of ALL respondents said they were interested in financial skills training and business plan training. Over one-third said they were interested in learning how to obtain a loan and over a quarter of all respondents indicated they wanted to receive credit counseling.
In the same survey, respondents cited poor credit, lack of collateral and lack of equity in their business as the main reasons they were not able to obtain funding from a bank or credit union. While California boasts a large number of certified CDFIs, very few are Native CDFIs, and none of these CDFIs specifically target Sonoma and Mendocino Counties. The only real alternatives for many of our clients are payday lenders and pawn shops, which offer predatory pricing and limited loan amounts. There are local SBDC and SCORE offices providing development services in our service area, though according to their own accounts, they are serving very few Native people. Westwater Financial partners with these organizations to help make these resources more accessible to the Target Market.
Financial Products – Addressing the Needs of the Target Market
Access to business credit can help individuals start or grow a business, which then creates jobs within our community. Creating jobs and employment opportunities are important because of the high unemployment rates and low household incomes indicative of many of our clients. As indicated in our community survey, there is a need for small dollar business loans as well as the technical assistance that will be provided with our loan products.
Reasonably priced consumer loans can help clients in our Target Market, who have little in the way of savings, to address emergency cash needs such as replacing a broken appliance or fixing a car so they can get to work. If these consumer loans are coupled with incentives to complete financial literacy training they can also help teach people how to budget and save so they are better prepared to meet financial emergencies. Over 50% of survey respondents were concerned about their credit history and interested in learning how to improve it. Credit builder loans will help our some of our clients build a stronger financial foundation so they can eventually achieve financial success. Credit scores now drive so many things in the financial world. A strong credit history will not only help clients qualify and receive better pricing for purchases like cell phones, rent, mortgages, car loans, etc., it will also help them build the financial base so that they can consider starting a business.
For consumer loans, Westwater Financial requires per capita payments as collateral, something banks are not willing to do. Our consumer loans are also priced much lower than a credit card or other sources of consumer loan financing our clients typically use such as payday lenders and pawnshops. Reasonably priced consumer loans without predatory fees helps our low-income clients not only be able to repay their loans, but also build their credit, helping to open up access to other forms of reasonably priced credit in the future.
Description of Development Services
Westwater Financial offers several development services to help clients build the capacity to be able to access capital and become successful borrowers once they have received a loan. This is a critical component of our program. A description of development services is provided under the Financial Education tab.
Westwater has created an Individual Development Account Program. This program provides individuals with the ability to strengthen their financial capacity and build assets through matched savings which can then be leveraged to capitalize or expand a small business, acquire a first-time home, or gain a post secondary education. Because our clients have very little savings or collateral, providing an opportunity to build assets is critical to positioning families to eventually enter the financial mainstream and access credit for continued asset building in the form of home or small business ownership or an education.
Westwater Board of Directors
Westwater Financial has assembled a highly qualified, 6-member Board of Directors to guide the organization.
George Rojes, President: George is the Security Director for the River Rock Casino. He has worked in the security division of the casino for more than 10 years. George has extensive ties within the Sonoma and Mendocino County communities. He also understands how to develop and manage a budget and effectively manage a staff. George is a Dry Creek Tribal member.
Lydia M. Wright, Director: Lydia has worked for Wright Investments, Wright Realty and Trowbridge and Wright for more than 30 years as a financial analyst on construction of subdivisions, real estate and investments. She has worked extensively with banks on loans for homes and subdivisions. Lydia is also a fulltime bookkeeper. She received a Real Estate license and has been the Chair of the Dry Creek Rancheria Financial Committee for six years.
Blair Moreno, Treasurer: Blair is a Financial Analyst for River Rock Casino. Blair focuses on the daily operations of the casino, while maintaining a variety of financial reports for River Rock casino executives. He is also involved in creating budgets for each department within the casino and meets with Directors to discuss monthly financial statements. He is a Dry Creek Tribal member.
Steve Smith, Director: Steve is the Human Resource Director for the River Rock Casino, a position that he has held for the past ten years. Steve has more than twenty-five years of experience at the Administrator/Director level with local government. He has served on numerous boards for both native and local nonprofit groups. He is a member of the Dry Creek Rancheria Band of Pomo Indians.
Stephen Silva, Director: is a Senior Financial Analyst with Dry Creek Rancheria Ban of Pomo Indians and a Dry Creek Tribal Member. Previously he was a Senior Auditor with the County of Sacramento and a Staff Auditor/Auditor-in-Charge with The McClatchy Company of Sacramento.
Christina Snider, of Healdsburg, has been appointed Governor’s Tribal Advisor and executive secretary to the Native American Heritage Commission. Governor Brown established the position of Governor’s Tribal Advisor by executive order to bolster communication and collaboration between California state government and Native American Tribes. Snider is a member of the Dry Creek Rancheria Band of Pomo Indians and has served as an Indian Child Welfare Act representative for the Tribe since 2017. She was of counsel at Ceiba Legal LLP from 2016 to 2017, staff attorney at the National Congress of American Indians from 2015 to 2016, a legal fellow at the Wishtoyo Foundation in 2014 and a law clerk in the Office of Tribal Justice at the U.S. Department of Justice in 2012. Snider is a member of the Dry Creek Rancheria Band of Pomo Indians Housing Advisory Committee and the California Indian Law Association. She earned a Juris Doctor degree from the University of California, Los Angeles School of Law.
Cindi Brown, Executive Director: Cindi joined Westwater Financial in December of 2014. She recently retired from American River Bank as their Vice President of Business Banking in Sonoma County; her expertise in the financial industry makes her a great asset to Westwater. Her 40+ years in operations, management, lending, and business development bring a multitude of skills and experience to our company. Cindi oversees all aspects of the CDFI operations, including lending, technical assistance, and financial management. She will continue to build relationships with community partners, develop strong internal systems, and work directly with clients in preparing loan applications. Additionally, she will be underwriting loans and portfolio management.
Danita “Dani” Sanchez, Loan Officer: Dani brings an array of banking and customer service experience to her position as Loan Officer for Westwater Financial. Dani’s experience as a manager, auditor, and retention manager have added to her skill set and wonderful “people” skill set. Dani’s primary responsibility is managing and making loans to our target market. Her careful and precise documentation adds to her management and people skill, putting her in the perfect position to help our clients.
Shellie Ramazzotti, Development Services Officer: Shellie has over 23 years experience in Banking Operations and Financial Training. She handles Loan Products from Westwater and Financial Literacy Classes. She helps members realize their traditional values by learning financial skills that will help each person make informed financial decisions for themselves, their family, and their future.
Vickie Norris, Executive Administrative & Fiscal Assistant: Born on a farm, Vickie has a strong work ethic and a wide and varied skill set. She is an entrepreneur and has owned a number of successful businesses. She has worked as an Administrative Assistant to the owner of a very successful bookstore in San Francisco, an accountant and network administrator for a high-end furniture and textile manufacturer with 22 showrooms, owner of a delivery service, a welcome service, a graphic design service, and a web development service. She brings all these skills to Westwater to manage accounting, upgrade presentations and website presence and anything else that may be required.